Daily Archives: October 26, 2016
“Crippled America," Donald Trump’s diagnosis of the nation’s woes, is the undisputed bestseller this year among books penned by presidential candidates. Consumers have bought more than 36,000 copies of the hardcover title so far in 2016, according to Nielsen, with total sales of 199,000 since the book went on sale last year. Overall, Trump has sold 240,000 copies of four books published or republished since last year.
Nielsen, which captures about 85% of all book sales, periodically releases figures for the presidential candidates, and the story this year seems to be much the same as in 2015. Republican Ben Carson, who has withdrawn from the race, is the top-selling candidate-author, with sales of at least 1.7 million on five different titles, according to Nielsen. But Carson couldn’t translate his literary popularity into votes.
Trump doesn’t have that problem, with his blunt assessment of a broken country resonating far and wide. Trump’s celebrity obviously helps with book sales, as does the entertainment factor inherent in the entire Trump spectacle. Trump's books blend populist political views with insights from the business world and the implied promise that readers can get rich like