7 Incredibly Successful Business Books: Monster of ‘Art of The Deal’!
Donald Trump built a tremendous empire, made more than $200 million for his work on The Apprentice, wrote the best-selling business book of all time, went to the Wharton School of Finance
“They like to say, well, we don’t consider him a serious candidate. Why wouldn’t I be?
I went to the Wharton School of Finance, I was a great student. … I go out,
I make a tremendous fortune.
I write a book called The Art of the Deal, the No. 1 selling business book of all time,
at least I think, but I'm pretty sure it is. And certainly a big monster, the No. 1 bestseller. …”
This is 7 best-seller business book of all time:
1. Dale Carnegie-" How to Win Friends and Influence People"
Dale Carnegie's How to Win Friends and Influence People is one of the first best-selling self-help books ever published. Written by Dale Carnegie and first published in 1936, it has sold over 30 million copies world-wide, and went on to be named #19 on Time Magazine's list of 100 most influential books in 2011.
Leon Shimkin of the publishing firm Simon & Schuster took one of the 14-week courses given by Carnegie in 1934. Shimkin persuaded Carnegie to let a stenographer take notes from the course to be revised for publication. The original book contained sections providing colorful anecdotes and insightful wisdom. It gave instruction in handling people, winning friends, bringing people to your way of thinking, being a great leader, and navigating home life successfully. Carnegie combined age-old truisms with the emerging field of psychology to present a handbook in human relations which was interesting and accessible. Emphasizing the use of other's egotistical tendencies to one's advantage, Carnegie maintained that success could be found by charm, appreciation, and personality. The book sold exceptionally well from the start, going through 17 editions in its first year.
In 1981, a new revised edition containing updated language and anecdotes was released. The revised edition reduced the number of sections from 6 to 4, eliminating sections on effective business letters and improving marital satisfaction.
In 2011, a 3rd edition was released, titled How to Win Friends and Influence People in the Digital Age. This edition was written by Dale Carnegie & Associates. It takes Carnegie's time-tested prescription for relationship and business success, and applies them to the digital age.
Twelve Things This Book Will Do For You!
This section was included in the original 1936 edition as a single page list, which preceded the main content of the book, showing a prospective reader what to expect from it. The 1981 edition omits points 6 to 8 and 11.
Get you out of a mental rut, give you new thoughts, new visions, new ambitions.
Enable you to make friends quickly and easily.
Increase your popularity.
Help you to win people to your way of thinking.
Increase your influence, your prestige, your ability to get things done.
Enable you to win new clients, new customers.
Increase your earning power.
Make you a better salesman, a better executive.
Help you to handle complaints, avoid arguments, keep your human contacts smooth and pleasant.
Make you a better speaker, a more entertaining conversationalist.
Make the principles of psychology easy for you to apply in your daily contacts.
Help you to arouse enthusiasm among your associates.
The book has six major sections. The core principles of each section are explained and quoted below.
Fundamental Techniques in Handling People
Don't criticize, condemn, or complain. Human nature does not like to admit fault. When people are criticized or humiliated, they rarely respond well and will often become defensive and resent their critic. To handle people well, we must never criticize, condemn or complain because it will never result in the behavior we desire.
Give honest and sincere appreciation. Appreciation is one of the most powerful tools in the world. People will rarely work at their maximum potential under criticism, but honest appreciation brings out their best. Appreciation, though, is not simple flattery, it must be sincere, meaningful and with love.
Arouse in the other person an eager want. To get what we want from another person, we must forget our own perspective and begin to see things from the point of view of others. When we can combine our desires with their wants, they become eager to work with us and we can mutually achieve our objectives.
Six Ways to Make People Like You
Become genuinely interested in other people. "You can make more friends in two months by being interested in them, than in two years by making them interested in you." The only way to make quality, lasting friendships is to learn to be genuinely interested in them and their interests.
Smile. Happiness does not depend on outside circumstances, but rather on inward attitudes. Smiles are free to give and have an amazing ability to make others feel wonderful. Smile in everything that you do.
Remember that a person's name is, to that person, the sweetest and most important sound in any language. "The average person is more interested in their own name than in all the other names in the world put together." People love their names so much that they will often donate large amounts of money just to have a building named after themselves. We can make people feel extremely valued and important by remembering their name.
Be a good listener. Encourage others to talk about themselves. The easiest way to become a good conversationalist is to become a good listener. To be a good listener, we must actually care about what people have to say. Many times people don't want an entertaining conversation partner; they just want someone who will listen to them.
Talk in terms of the other person's interest. The royal road to a person's heart is to talk about the things he or she treasures most. If we talk to people about what they are interested in, they will feel valued and value us in return.
Make the other person feel important – and do it sincerely. The golden rule is to treat other people how we would like to be treated. We love to feel important and so does everyone else. People will talk to us for hours if we allow them to talk about themselves. If we can make people feel important in a sincere and appreciative way, then we will win all the friends we could ever dream of.
Twelve Ways to Win People to Your Way of Thinking
The only way to get the best of an argument is to avoid it. Whenever we argue with someone, no matter if we win or lose the argument, we still lose. The other person will either feel humiliated or strengthened and will only seek to bolster their own position. We must try to avoid arguments whenever we can.
Show respect for the other person's opinions. Never say "You're wrong." We must never tell people flat out that they are wrong. It will only serve to offend them and insult their pride. No one likes to be humiliated, we must not be so blunt.
If you're wrong, admit it quickly and emphatically. Whenever we are wrong we should admit it immediately. When we fight we never get enough, but by yielding we often get more than we expected. When we admit that we are wrong people trust us and begin to think sympathize with our way of thinking.
Begin in a friendly way. "A drop of honey can catch more flies than a gallon of gall." If we begin our interactions with others in a friendly way, people will be more receptive. Even if we are greatly upset, we must be friendly to influence people to our way of thinking.
Start with questions to which the other person will answer yes. Do not begin by emphasizing the aspects in which we and the other person differ. Begin by emphasizing and continue emphasizing the things on which we agree. People must be started in the affirmative direction and they will often follow readily. Never tell someone they are wrong, but rather lead them where we would like them to go with questions that they will answer "yes" to.
Let the other person do a great deal of the talking. People do not like listening to us boast, they enjoy doing the talking themselves. Let them rationalize and talk about the idea, because it will taste much sweeter to them in their own mouth.
Let the other person feel the idea is his or hers. People inherently like ideas they come to on their own better than those that are handed to them on a platter. Ideas can best be carried out by allowing others to think they arrived at it themselves.
Try honestly to see things from the other person's point of view. Other people may often be wrong, but we cannot condemn them. We must seek to understand them. Success in dealing with people requires a sympathetic grasp of the other person's viewpoint.
Be sympathetic with the other person's ideas and desires. People are hungering for sympathy. They want us to recognize all that they desire and feel. If we can sympathize with others, they will appreciate our side as well and will often come around to our way of thinking.
Appeal to the nobler motives. Everyone likes to be glorious in their own eyes. People believe that they do things for noble and morally upright reasons. If we can appeal to others' noble motives we can successfully convince them to follow our ideas.
Dramatize your ideas. In this fast paced world, simply stating a truth isn't enough. The truth must be made vivid, interesting, and dramatic. Television has been doing it for years. Sometimes ideas are not enough and we must dramatize them.
Throw down a challenge. The thing that most motivates people is the game. Everyone desires to excel and prove their worth. If we want someone to do something, we must give them a challenge and they will often rise to meet it.
Be a Leader: How to Change People Without Giving Offense or Arousing Resentment Begin with praise and honest appreciation. People will do things begrudgingly for criticism and an iron-fisted leader, but they will work wonders when they are praised and appreciated.
Call attention to people's mistakes indirectly. No one likes to make mistakes, especially in front of others. Scolding and blaming only serves to humiliate. If we subtly and indirectly show people mistakes, they will appreciate us and be more likely to improve.
Talk about your own mistakes before criticizing the other person. When something goes wrong, taking responsibility can help win others to your side. People do not like to shoulder all the blame and taking credit for mistakes helps to remove the sting from our critiques of others.
Ask questions instead of giving direct orders. No one likes to take orders. If we offer suggestions, rather than orders, it will boost others confidence and allow them to learn quickly from their mistakes.
Let the other person save face. Nothing diminishes the dignity of a man quite like an insult to his pride. If we don't condemn our employees in front of others and allow them to save face, they will be motivated to do better in the future and confident that they can.
Praise every improvement. People love to receive praise and admiration. If we truly want someone to improve at something, we must praise their every advance. "Abilities wither under criticism, they blossom under encouragement." Give the other person a fine reputation to live up to. If we give people a great reputation to live up to, they will desire to embody the characteristics with which we have described them. People will work with vigor and confidence if they believe they can be better.
Use encouragement. Make the fault seem easy to correct. If a desired outcome seems like a momentous task, people will give up and lose heart. But if a fault seems easy to correct, they will readily jump at the opportunity to improve. If we frame objectives as small and easy improvements, we will see dramatic increases in desire and success in our employees.
Make the other person happy about doing what you suggest. People will most often respond well when they desire to do the behavior put forth. If we want to influence people and become effective leaders, we must learn to frame our desires in terms of others' desires.
Letters That Produced Miraculous Results
This section was included in the original 1936 edition but omitted from the revised 1981 edition.
In this chapter, the shortest in the book, Carnegie analyzes two letters and describes how to appeal to someone with the term "do me a favor" as opposed to directly asking for something which does not offer the same feeling of importance to the recipient of the request.
Seven Rules For Making Your Home Life Happier
This section was included in the original 1936 edition but omitted from the revised 1981 edition.
Don't try to make your partner over.
Give honest appreciation.
Pay little attentions.
Read a good book on the sexual side of marriage.
2. Stephen Covey-"The 7 Habits of Highly Effective People"
The 7 Habits of Highly Effective People, first published in 1989, is a business and self-help book written by Stephen R. Covey. Covey presents an approach to being effective in attaining goals by aligning oneself to what he calls "true north" principles of a character ethic that he presents as universal and timeless.
Covey's best-known book has sold more than 25 million copies worldwide since its first publication in 1989. The audio version became the first non-fiction audio-book in U.S. publishing history to sell more than one million copies. Covey argues against what he calls "The Personality Ethic", something he sees as prevalent in many modern self-help books. He promotes what he labels "The Character Ethic": aligning one's values with so-called "universal and timeless" principles. Covey adamantly refuses to conflate principles and values; he sees principles as external natural laws, while values remain internal and subjective. Covey proclaims that values govern people's behavior, but principles ultimately determine the consequences. Covey presents his teachings in a series of habits, manifesting as a progression from dependence via independence to interdependence.
The 7 Habits of Highly Effective People has sold more than 25 million copies in 40 languages worldwide, and the audio version has sold 1.5 million copies, and remains one of the best selling nonfiction business books. In August 2011 Time listed 7 Habits as one of "The 25 Most Influential Business Management Books".
U.S. President Bill Clinton invited Covey to Camp David to counsel him on how to integrate the book into his presidency.
Covey coined the idea of abundance mentality or abundance mindset, a concept in which a person believes there are enough resources and successes to share with others. He contrasts it with the scarcity mindset (i.e., destructive and unnecessary competition), which is founded on the idea that, if someone else wins or is successful in a situation, that means you lose; not considering the possibility of all parties winning (in some way or another) in a given situation (see zero-sum game). Individuals with an abundance mentality reject the notion of zero-sum games and are able to celebrate the success of others rather than feel threatened by it.
Since this book's publishing, a number of books appearing in the business press have discussed the idea. Covey contends that the abundance mentality arises from having a high self-worth and security (see Habits 1, 2, and 3), and leads to the sharing of profits, recognition and responsibility. Organizations may also apply an abundance mentality when doing business.
Sean Covey (Stephen's son) has written a version of the book for teens, The 7 Habits of Highly Effective Teens. This version simplifies the 7 Habits for younger readers so they can better understand them. In September 2006, Sean Covey also published The 6 Most Important Decisions You Will Ever Make: A Guide for Teens. This guide highlights key times in the life of a teen and gives advice on how to deal with them.
Robert Kiyosaki's Rich Dad Poor Dad has sold over 26 million copies and received positive reviews from some critics. American talk show host and media mogul Oprah Winfrey endorsed the book on her show. Another celebrity supporter is actor Will Smith, who said he is teaching his son about financial responsibility by reading the book. American billionaire business magnate Donald Trump has read and praised the book and compared the book to his 1987 literary debut Trump: The Art of the Deal, which served as an inspirational book to Kiyosaki. Trump later did a literary collaboration with Kiyosaki in 2006 called "Why We Want You To Be Rich, Two Men One Message" and a second book called "Midas Touch: Why Some Entrepreneurs Get Rich-And Why Most Don't" in 2011. American fashion entrepreneur and investor Daymond John has called the book one of his favorites. American rapper Big KRIT made a song called "Rich Dad Poor Dad" though it had no connection to the book.
The book is largely based on Kiyosaki's childhood upbringing and education in Hawaii. It highlights the different attitudes to money, work, and life of two men (i.e. his titular "rich dad" and "poor dad"), and how they in turn influenced key decisions in Kiyosaki's life.
Among some of the book's topics are:
Robert Kiyosaki's personal story, upbringing, and his business and investment ventures throughout his early adult life and into the late 1990's.
Differentiation between assets and liabilities
What the rich teach their kids about money that the poor and middle class do not
The idea that your primary residence is not an asset, but a liability
The value of financial intelligence and financial literacy
How stronger business and financial skills, aptitude, and experience play a role in one's financial success
The vitality of entrepreneurial and investment skills are both necessary and useful traits to prosper in a capitalistic society
The importance of investing and entrepreneurship in taking control of one's financial future
Kiyosaki advocated his former mentor and American futurist, Dr. Buckminster Fuller's views on wealth, that wealth is measured by the number of days the income from your assets can sustain you, and financial independence is achieved when your monthly income from assets exceeds your monthly expenses.
Steve Jobs is the authorized self-titled biography book of Steve Jobs. The book was written at the request of Jobs by Walter Isaacson, a former executive at CNN and TIME who has written best-selling biographies of Benjamin Franklin and Albert Einstein.
Based on more than forty interviews with Jobs conducted over two years—in addition to interviews with more than one hundred family members, friends, adversaries, competitors, and colleagues—Isaacson was given "unprecedented" access to Jobs's life. Jobs is said to have encouraged the people interviewed to speak honestly. Although Jobs cooperated with the book, he asked for no control over its content other than the book's cover, and waived the right to read it before it was published.
The book was released on October 24, 2011, by Simon & Schuster in the United States, 19 days after Jobs's death.
A film adaptation written by Aaron Sorkin and directed by Danny Boyle, with Michael Fassbender starring in the title role, was released on October 9, 2015.
The front cover uses a photographic portrait of Steve Jobs commissioned by Fortune magazine in 2006 for a portfolio of powerful people. The photograph was taken by Albert Watson.
When the photograph was taken, he said he insisted on having a three-hour period to set up his equipment, adding that he wanted to make "[every shoot] as greased lightning fast as possible for the [subject]." When Jobs arrived he didn't immediately look at Watson, but instead at the equipment, focusing on Watson's 4×5 camera before saying, "wow, you're shooting film."
If you look at that shot, you can see the intensity. It was my intention that by looking at him, that you knew this guy was smart. I heard later that it was his favorite photograph of all time.
— Albert Watson
Jobs gave Watson an hour—longer than he had given most photographers for a portrait session. Watson reportedly instructed Jobs to make "95 percent, almost 100 percent of eye contact with the camera," and to "think about the next project you have on the table," in addition to thinking about instances when people have challenged him.
The title font is Helvetica
The back cover uses another photographic portrait of Jobs taken in his living room in Woodside, California in February 1984 by Norman Seeff. In a Behind the Cover article published by TIME magazine, Seeff recalls him and Jobs "just sitting" on his living room floor, talking about "creativity and everyday stuff," when Jobs left the room and returned with a Macintosh 128K (the original Macintosh computer). Jobs "[plopped] down" in the lotus position holding the computer in his lap when Seeff took the photograph.
We did do a few more shots later on, and he even did a few yoga poses—he lifted his leg and put it over his shoulder—and I just thought we were two guys hanging out, chatting away, and enjoying the relationship. It wasn't like there was a conceptualization here—this was completely off the cuff, spontaneity that we never thought would become an iconic image.— Norman Seeff
The book's working title, iSteve: The Book of Jobs, was chosen by publisher Simon & Schuster's publicity department. Although author Walter Isaacson was "never quite sure about it", his wife and daughter reportedly were. However, they thought it was "too cutesy" and as a result Isaacson persuaded the publisher to change the title to something "simpler and more elegant."
The title Steve Jobs was allegedly chosen to reflect Jobs's "minimalist" style and to emphasize the biography's authenticity, further differentiating it from unauthorized publications, such as iCon Steve Jobs: The Greatest Second Act in the History of Business by Jeffrey Young.
Many of the chapters within the book have sub-headings, which are matched in various audiobook versions resulting in listings showing 150+ chapters when there are only 42 chapters. The audiobook contains a mistake on one chapter title, listing Chapter 41 as "Round Three, A Never-ending Struggle" instead of "Round Three, Twilight Struggle" as published.
Trump: The Art of the Deal is a 1987 book by business magnate Donald Trump and journalist Tony Schwartz. Part memoir and part a business advice book, it reached #1 on the New York Times Bestseller list and held a position in the list for 51 weeks. It was the first book by Donald Trump. Trump was persuaded to write the book by Conde Nast owner Si Newhouse after the May 1984 issue of the Newhouse magazine GQ, with Trump appearing on the cover, sold well. The book was co-written by journalist Tony Schwartz and published on November 1, 1987 by Warner Books.
Three years after the book's publication, journalist John Tierney noted Trump "appears to have ignored some of his own advice" in the book due to "well-publicized problems with his banks." Trump's self-promotion, best-selling book and media celebrity status led one commentator to call him "a poster-child for the 'Greed is Good' 1980s". The phrase "Greed is Good" was from the movie Wall Street which was released a month after The Art of the Deal.
In the book, Trump writes about his childhood, his work in Brooklyn prior to moving to Manhattan and building The Trump Organization out of his studio apartment, developing the Hyatt Hotels and Trump Tower, renovating Wollman Rink, and other projects.
The book also contains an 11-step formula for business success inspired by Norman Vincent Peale's The Power of Positive Thinking. The steps include #1 "Think Big", #7 "Get the Word Out", #10 "Contain the Costs".
The number of copies sold has been the subject of speculation in a number of sources. Trump asserted in his 2016 Presidential run that Art of the Deal is "the No. 1 selling business book of all time." Some sources report it sold over 1 million hardcover copies. In a more detailed analysis by Linda Qiu in the Tampa Bay Times, other business books were found to have sold many more copies than Art of the Deal. Qiu noted it was impossible to find exact sales figures, but gave a range of possibilities based on known claims and facts. Compared to six other famous business books, Art of the Deal ranked in 5th place according to their analysis; the first place book How to Win Friends and Influence People outsold it by a factor of 15 times.
6. Michael Porter- "Competitive Strategy"
“Competitive Strategy: Techniques for Analyzing Industries and Competitors” by Michael E. Porter is a classic business strategy text and must reading for anybody who has a serious interest in business strategy.
It was this book combined with Competitive Advantage which established Harvard Business School Professor, Michael Porter’s reputation as the pre-eminent thinker on business strategy in the eighties and nineties.
The Structure of Competitive Strategy
Competitive Strategy is written in three sections:
1. General Analytical Techniques
2. Generic Industry Environments
3. Strategic Decisions
In Search of Excellence is an international bestselling book written by Tom Peters and Robert H. Waterman, Jr..
First published in 1982, it is one of the biggest selling business books ever, selling 3 million copies in its first four years, and being the most widely held monograph in the United States from 1989 to 2006.
The book purports to explore the art and science of management used by several 1980s companies.
In Search of Excellence did not start out as a book, as Tom Peters explained when interviewed in 2001 to mark the 20th anniversary of In Search of Excellence. In the same interview, Peters claims that he and Waterman were both consultants on the "margins" of McKinsey, based in the San Francisco office.
In 1977 McKinsey director Ron Daniel launched two projects; the first and major one, the Business Strategy project, was allocated to top consultants at McKinsey's New York corporate HQ and was given significant resources, but could not manage to effectively implement strategy.
Peters states that directly after graduating with a PhD from Stanford, and returning to McKinsey, Daniel handed him a "fascinating assignment." Motivated by the new ideas coming from Bruce Henderson's Boston Consulting Group, Peters "was asked [by Daniel] to look at ‘organization effectiveness’ and ‘implementation issues’ in an inconsequential offshoot project nested in McKinsey’s rather offbeat San Francisco office.” While Daniel’s first project was focused on Business Strategy, this second project was concerned with Organization, which Peters defined as involving “the structure-and-people side.” This "Organization" project was seen as less important, according to Peters in a Fast Company interview.
Despite being described as "marginal," the project "had an infinite travel budget that allowed [Peters] to fly first class and stay at top-notch hotels and a license from McKinsey to talk to as many cool people as [he] could all around the United States and the world.” Peters admits that "There was no carefully designed work plan. There was no theory that I was out to prove. I went out and talked to genuinely smart, remarkably interesting, first-rate people." In addition to Karl Weick and Einar Thorsrud, Peters notes that Douglas McGregor's theory of motivation known as Theory X and Theory Y was directly influential on the direction of the project.
In a 1978 article, "Symbols, Patterns and Settings," Peters argued that "shifting organizational structure" and "inventing new processes" – structure and system, respectively – were only two tools of organizational change. Peters then outlines eight "mundane" tools that every manager has at their fingertips. He described this article as a "tentative presentation" and "the first public expression of these ideas."
In 1979 McKinsey's Munich office requested Peters to present his findings to Siemens, which provided the spur for Peters to create a 700-slide two-day presentation. Word of the meeting reached the US and Peters was invited to present also to PepsiCo, but unlike the hyper-organised Siemens, the PepsiCo management required a tighter format than 700 slides, so Tom Peters consolidated the presentation into eight themes. These eight would form the chapters of In Search of Excellence.
In 1980, Waterman joined Peters, and, along with Waterman's friend Tony Athos and Richard Pascale – both academics – came together at a two-day retreat in San Francisco to develop what would become known as the 7-S Framework, the same framework that would organize In Search of Excellence. In June 1980, Peters published an op-ed in the Manager's Journal section of the Wall Street Journal titled "The Planning Fetish." In this article, he "stressed the importance of execution and dismissed the whole idea of strategy." As strategy was McKinsey's main operation at the time, this was seen as a "frontal assault" on the company, leading Mike Bulkin, the head of the New York office, to demand that Daniel fire Peters.
The primary "innovative" theme that under-girded what would become In Search of Excellence was that "structure is not organization." This also happened to be the title of a 1980 journal article authored by Bob Waterman, Tom Peters, and Julien Phillips in which they argue that the "picture of the thing is not the thing…An organizational structure is not an organization." This article also introduced what would become the McKinsey 7-S Framework.
In December 1981, Peters left the company, after agreeing to a fifty percent royalty split with McKinsey. Later co-author Waterman stayed at the firm for three more years, but received no royalties from In Search of Excellence