4 Great businessman of all time:Donald Trump(Trump Organization), Steve Jobs(Apple), Richard Branson(Virgin), Bill Gates(Microsoft)
ave you ever wondered how some of the most famous business magnates like Donald Trump, Steve Jobs, and Richard Branson negotiate? What makes them so successful during this stage of a deal? I have always wondered the same things so I started researching some of the major negotiations that have gone down in recent history by some of these high profile executives. What I gathered from my findings were a few key negotiation techniques that stemmed from these big time transactions.
Reach for the Fences
One commonality in all three of these negotiations is having a Bold Vision.
Donald Trump knew what he ultimately could do with 40 Wall Street. He saw past the fact the building had been in limbo for years and was in poor condition. Steve Jobs knew what the AT&T partnership could mean for Apple and its valuation. Richard saw his own endless possiblities with the ownership of Nekter Island. Unfortunately for IBM, they did not carry this 'Bold Vision' in their dealings with Bill Gates in the early 1980's. Gates tried to sell IBM on a new project he was working on called Windows (ever heard of it?). IBM declined since the operating system would work on any personal computer and not solely on IBM PC's. At the time Microsoft had revenues of $16,005. They became a $6 billion company by 1995 and just closed out 2014 with $86.83 billion in revenue. You be the judge.